Wednesday, January 18, 2012

Howrse 'survey'

You should all be getting an email from Howrse (in your Howrse email on the game) about now, which is entitled 'Satisfaction Survey'. When you read it, this is what it says:

Hello ......,
We are constantly striving to improve our users' gameplay experience. That is why we are currently conducting a satisfaction survey to identify our community's needs and wishes.
To participate, click here: http://www.surveymonkey.com/s/XBJ7H7M
Thank you for participating.

The Owlient Team


So I decided to have a look at this survey (run by SurveyMonkey) to see how Owlient (Howrse) wanted to assess my satisfaction with the game. Well, what a surprise. The survey actually has nothing at all to do with customer/player satisfaction. The whole 'survey' is designed to find out about your mobile gaming habits. They ask questions about what sort of phone you have; if it's a smartphone; how much time you spend gaming on your phone and if you've ever paid for any games on your phone.

So, clearly Owlient (and their new owners Ubisoft) are simply doing some market research to see if it's worth developing either a fully mobile version of Howrse and/or other mobile games to tempt you with.

So, feel free to complete the 'survey' but just be aware that is more to do with marketing than with customer satisfaction!

Patsy

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